When you're making a decision on a merger or acquisition, a new business venture, entering a market, or considering a change to your product stack, services or a rebrand, you'll want to have all the facts. All the pertinent facts, that is.

Not reems of market-level data, topline figures or category trends. This is about you your situation, your pipeline, and your choices..

For the strategic use cases, I offer in-depth profiles of target companies and their leadership, profile the cutsomer customer bases, supply chains and partners to keep you informed.

I've been conducting competitive intelligence projects for the past 11+ years. I'm never wedded to a method, but rely on a classical mixture of open and human sources:

• Competitor publications, websites, reports, statements in interviews, press releases

• Interviews with customers, supply chain and others

• Collecting informal feedback and commentary, industry forums, customer feedback, Trustpilot

• Distilling recurring themes in coverage from the best-informed consultancies, experts and trade bodies

I also handle tactical briefs - giving specific answers on how competitiors and comparable companies have responded to a specific challenge that you're facing.

Whether you’re pitching a project with a research phase or having to manage one, bringing an outside partner can help smooth the process and make sure you get your money's worth.

You just need to decide if you want advice: about vendors, methodology, project designs - or hands-on support to deliver the project.

For long-term recurring projects, you’ll want to work directly with a research agency, but I can help get you to that point.

Pre-planning research: Making sure you have all the facts and inspiration you need to move from brief to finished product.

Working on the scale of 1-2 days to start a specific creative execution, up to 4 weeks to kick off a multi-channel, multi-product strategy process.

End-to-end support for campaigns
As someone who has worked in-house, in studios and on media buying teams, my instinct is very much not to hit send on a report and log off.

Let's make sure the insights make it out of the set-up slides and into the work itself.

With high commercial stakes and the internal politics, managing a major change to the brand can be a taxing time for any company.

Bringing in a researcher during those crucial weeks will take pressure off both the team and the wider organisation, so you can focus on making the right call.

• Topical content and facilitation for offsites, lunch-and-learn meetings, conferences and webinars

• Long-term content for e-learning resources, staff training, and onboarding

• Advice on how to design and report brand insights in ways that support your real-life ways of working