Independently managing small-to- mid-sized projects in my key practise areas of B2B, technology, prosumer, enthusiast and luxury.

Qualitative and quantitative services available, in partnership with a survey panel provider or specialist recruiter for qualitative projects above a certain size.

Covering:
Design and procurement;
Developing the brief, recommending methodologies, designing moderator guides and surveys (incl. conjoint and MaxDiff designs).

Fieldwork for qualitative projects: Full service for small to mid-size projects, partnering with an agency for recruitment and conducting interviews or moderating in person for English-language or Nordic projects.

For quantitative projects, Managing the panel or fieldwork provider; providing quality control and day-to-day oversight.

Reporting: Taking receipt of the data, processing, and delivering results that you can put to work.

Workshops and internal roll-out:
Handing over the results in in-person or online sessions, working through implications and kicking off creative, innovation or strategic processes to ensure a seamless transition from the research tolater phase.

For long-term recurring projects, you’ll want to work directly with a full-service agency, but I'll be there to get you there.

Broad context and concise answers to pressing business questions:

Competitor and target company insights
- Comprehensive company profiles with deep history and current position
- Data collection from customer base, supply chain and opinion-leaders
- Leading brand valuation projects

Market fundamentals
- Comprehensive market landscape reports
- In-depth buyer profiles
- PEST analysis

Strategic planning meetings
- Long-term landscape reviews
- Key socio-cultural trends
- Out-of-industry analysis

Product development
- Competitor gap analysis
- Needs and use-cases analysis
- Naming and nomenclature

Whether you’re pitching a project with a research phase or having to manage one, bringing an outside partner can help smooth the process and make sure you get your money's worth.

You're always in control of how much support you want, and what kind.

Management services

• Feasibility and methodology advice

• Scoping and planning Vendor shortlisting

• Ongoing management

• QA and analysis

• Internal roll-out